To be or not to be… that is the question


When I started out I wanted all my designs to be 100% Australian-made as well as designed… A feat easier said than done in today’s economy.



On the one hand I had people confirming to me that my idea was one that would be very much welcomed and to “go for it” (please note that the same people are not investing in the production of my designs so it’s a nice theoretical “go for it”), but then on the other hand I have evidence of consumers not willing to pay Australian-made prices. I believe that, in theory, people would like to support local – but when it comes down to it most people are mindful of their household budget and feel less guilty about luxury purchases like shoes if they don’t cost over $200. The reality is that it costs four times more to manufacture here than it does to do so overseas (including shipping it here!! How crazy is that!).

I want to share my designs, I want to provide high quality 100% comfortable leather shoes, and I want to make sure my customers are receiving great value for money BUT I also want my new business to survive AND I want to be able to bring more designs to market.

Which is what brings me to this juncture – I need cashflow for my little business to survive but to bring you even one style fully Australian-made I need to spend thousands of dollars and hold a lot of stock. Stores selling other people’s shoe brands have the luxury of only having to stock small numbers of each style and therefore can offer a huge variety. Designers can’t do this because the manufacturers require minimum volumes to be created. I have so many sketches of new shoes all ready to go but I’m torn about whether to hold off until I have the cashflow to get them all Aussie-made. As you would know from my lil “upheel” battle to get launched I had lost thousands of dollars on my first website created by a dishonest couple in Ballarat who had no idea what they were doing despite charging through the nose for their “expertise”. I had to spend the cashflow that should have been for making new shoes on building a new website (which I hope you love as much as I do!!). You live and learn!

One solution for my dilemma suggested to me is to have a line of 100% Aussie-made shoes and also have a range of shoes, still designed by me, but manufactured overseas that would cost less to you, my AGLS consumer.

Would you like to see two lines in my online store? Do you genuinely care where your shoes are made more than how much they cost?

I want to hear from you!

Passion for Fashion Competition Winner

Jessica Brown




















The winner with the most votes in the Passion for Fashion competition is Jessica Brown with 66 votes (likes & comments). Jessica wins a pair of AGLS shoes of her choice!

By Jessica Brown



Here are the other amazing entries:

By Ajsa Head (total votes=7)

Ajsa Head


By Rachel Christie (total votes=11)

Rachel Christie


By Trevor Graveson (total votes=8)

Trevor Graveson


By Eve Remember (total votes=20)

Eve Remember


By Jodi Leong (total votes=12)

Jodi Leong


By Rachael Streeter (total votes=39)

Rachael Streeter


By Teresa Wearne (total votes=39)

Teresa Wearne


By Kristen Keena (total votes=7)

Kristen Keena


By Yvonne Kolstad (total votes=5)

Yvonne Kolstad

By Nitty Brown (total votes=54)


Nitty Brown


Votes were counted by likes & comments (excluding the entrants own like/comment for themselves and excluding likes/comments by AussieGirlsLoveShoes) on everywhere the picture was posted (this included people’s own pages, within the AGLS page, album, and shared photos).

A huge thank you again to all the participants. The styling was FAB!!!


Movie tickets competition winner!


Janet Qian is the lucky winner of the double movie pass tickets for “Spreading the word” on the Spring Fashion VIP Launch. Congratulations Janet

Passion for Fashion: Facebook Competition Rules

Fashion Competition

To celebrate the recent changes to Facebook competition rules we are running a competition to win a pair of AGLS shoes. All you need to do is show us your styling skills. Similar to the recent stylspiration posts (e.g. see here for the stylspiration on our Facebook FanPage) we want you to put together a full outfit using clothing and accessories currently available for purchase online (any stores) and using our shoes as the finishing touch for the feet.  Post your final pic to the AGLoveShoes fan page. The style deemed most popular by the AGLS community (through likes & comments) will be the winner!

As a condition of entry into this Sweepstakes, you agree to accept and comply with the Official Rules and agree with decisions made by the Promotor, AUSSIEGIRLSLOVESHOES PTY LTD (ABN: 30 150 727 503), VIC, 3163 and waive any right to claim ambiguity in the Sweepstakes or these Official Rules. Their is only one major prize to be won, which is a pair of AussieGirlsLoveShoes shoes. The winners prize preference (style & size) will be subject to availability at the time of completion of the competition. If the preferred shoe style or size is not in stock another style will have to be chosen. Prize is not redeemable for cash. Postage will be at Dawn Harris’ expense within Australia Only and sent with registered Australia Post. No responsibility is taken for loss or misaddressed mail.

Conditions of Entry: Open to all legal Australian Residents aged over 18 at the time of entry who ‘like’ the AUSSIEGIRLSLOVESHOES PTY LTD Facebook Page ( By participating in the Sweepstakes, each Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsors, which are final and binding in all matters related to the Sweepstakes.  Winning any prize is contingent upon fulfilling all requirements set forth herein. This is a Game of Skill and chance does not play any part in determining the winner. Valid entries will be judged on 19th September 2013 at AUSSIEGIRLSLOVESHOES PTY LTD, VIC, 3163. Winner will be chosen from among all eligible entries as the post popular post (i.e. has the most likes & comments on the AGLoveShoes Facebook Page).

The closing date of this promotion is 9:00pm AEST 18 September 2013.

If you are selected as winner you represent that you have complied with and will comply with all the rules, regulations and limitations of the Promotion and that you have perpetrated no fraud or deception in entering or in claiming any benefits.  You further represent that neither you nor members of your immediate household are employees of AUSSIEGIRLSLOVESHOES PTY LTD, or their respective affiliates, subsidiaries, or advertising or promotion agencies, nor are you or any family member in my immediate household connected with them in any way.

You further agree that by participating in the Promotion you hereby, for you, you heirs, successors and their assigns, executors and administrators, waive and release any and all rights and claims you may have against AUSSIEGIRLSLOVESHOES PTY LTD’s and their respective agents and assigns, for any matter, cause or thing whatsoever with respect to or arising as a result of you participation in the Promotion, including without limitation, any risks, injury, costs or claims relating to the Promotion, and the use or enjoyment of any prize you receive in connection with the Promotion.

All decisions are final and no correspondence will be entered into. The prize winner will be notified on the website blog page by 5:00pm AEST 19th September 2013 and the winner can claim their prize by emailing with their postal address.

Information collected from Entrants is subject to AUSSIEGIRLSLOVESHOES PTY LTD’s Privacy Policy. By entering this Sweepstakes, Entrant expressly gives his or her consent to be contacted by AUSSIEGIRLSLOVESHOES PTY LTD by email.

By participating in this promotion you agree to a complete release of Facebook from any claims.

%d bloggers like this: